You’re scrolling through Instagram, and your scroll goes a little something like this: friend’s new baby, what friend had for lunch, birthday shout out, clothing ad, vacation photo, the same friend’s new baby in a different outfit…sound familiar? We’re human,…
As human beings, storytelling is inherent to our way of life. It is a phenomenon that has not only bonded us from generation to generation—dating back to cave paintings—but one that unites us across cultures. That being said, the way…
Trying to keep up with the latest social media lingo? One word that you may have heard floating around recently is “stories.” Social media stories are their own animal, but they are one that marketers should be paying increasing attention…
Social media is a life staple for the majority of members of modern society. It’s not unusual to wake up and immediately check Facebook or Instagram and do so again right before bed, not to mention the countless times it…
We like to think of social media as a “free” form of advertising, and it is—to an extent. Recent changes to the way content is disseminated to social media users—specifically on Facebook—has made it more challenging for marketers and business…
As much as we’d like to think that social media success isn’t all about the numbers, having a strong page following certainly does help. Instagram is one social network that is ideal for showcasing what is visually appealing about your…
The tic-tac-toe-looking symbol that populates digital media today is one that the millennial generation and beyond once solely associated with a telephone. Eleven years ago, the same symbol that represents “pound” on a telephone opened up an entire new world…
Every human generation boasts its defining characteristics, molded by influential societal factors like technology, political opinions, work ethic, morals, social viewpoints—the list goes on. These inherent common qualities among members of a generation directly affect the way marketers attempt to…
Social media is one of the most significant—and inexpensive—ways to cultivate a brand following. As a marketer, you should consistently be looking for ways to boost your social media following, but the turn of the season—in this case, the transition…
If you’re operating a business, you know how critical it is that you maintain a substantial digital identity—and if you don’t know that, then here’s your reminder. From grocery shopping to banking and everything in between, consumers are increasingly carrying…
Though other social media giants like Twitter, Snapchat and YouTube have commanded the attention of the world in the past decade-plus, Facebook remains at the top of the social media social strata. Having a Facebook account to represent your brand…
If your brand is currently cultivating an Instagram account—great! Along with Facebook and YouTube, Instagram is among the top-used social media platforms in the world. Social media users respond better to images than text, and after all, Instagram is an…