Having a stockpile of online customer reviews on your business benefits you in several ways—from revealing the positive interactions customers have had with you, to boosting your digital relevance in the eyes of Google and other search engines. Addressing less-than-ideal…
Years ago, thanks to tech giant Apple, we got used to hearing the phrase, “There’s an app for that.” Now, that phrase is literally a reality for almost every human need imaginable. In 2017, there were about 2.8 million available…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…
Your logo is often a consumer’s first impression of your brand before they know anything else about it. That alone explains why its effective design is so significant. It has the power to speak volumes for you when you are…
Organization is critical to any business’s smooth operation, but so is making sure that the organizational tools you employ are optimal for your business’s particular needs. With more than 30 clients’ social media accounts and more than 75 websites to…
The start of any relationship—both personal and professional, can come with a bit of hesitation from both parties involved. It’s a natural part of anticipating what will come next—and how each of you will react in different situations. Ideally, both…
Lorem Ipsum. Say what? If you’ve ever looked at a website theme, a stock graphic, a pre-made page layout, etc., you’ve probably seen something like the following: "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt…
As American athletes like snowboarder Shaun White and skier Mikaela Shiffrin invert and slalom their way to Olympic Gold medals in Pyeongchang, South Korea, during the 2018 Winter Olympics, the advertising world is noticing how modern marketing mediums are impacting…
With Valentine’s Day on the horizon, reminders of the holiday are popping up in stores, on television, online and virtually anywhere consumers’ eyes will land. Visual representations of love come in various forms—from hearts and lipstick kisses to Cupid’s arrows…
Super Bowl advertising is a curious phenomenon. For 364 days of the year, television viewers tend to shun commercials. We mute them, we fast forward through them, or we avoid them altogether by consuming our programs on streaming services like…