8 Digital Marketing New Year’s Resolutions for 2018
Happy 2018! As we flip our calendars into the New Year, many of us are thinking about what we can do to make this year the best year yet. It’s that mentality that leads gyms to be full the first…
6 Tips for Responding to Online Reviews of Your Business
Garnering local, online reviews of your business is helpful from both an SEO standpoint, and for boosting your brand’s credibility in the eyes of other potential customers. With building a solid online presence being more significant than ever for a…
Are You Using Your Co-Op Marketing Dollars?
If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…
6 Tips for Crafting Effective Hashtags
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…
7 Strategies for Digital Marketing During the Holiday Season
The holidays are here, and in the marketing world, that equals significant opportunity. For most retail businesses, the holidays represent the most lucrative time of year. In fact, according to the National Retail Federation, the holiday season can represent as…
Happy Thanksgiving: The Ideal Time to Thank Your Customers
It’s Thanksgiving Week 2017, and that can mean vastly different things to different people. For some, having the tail end of the week off of work is a welcome reprieve from the regular schedule. For others, Thanksgiving may be a…
Our Take on Twitter Increasing to 280 Characters
Those of us who remember life pre-social media have watched the phenomenon change the world. The popularity of social networks like Facebook, Twitter and Instagram have transformed the way we communicate—the frequency of use even justifying the creation of new…
Are Traditional Marketing Mediums Obsolete?
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
How Often Should I Post? Determining Your Social Media Posting Frequency
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
How to Optimize Your Google My Business Listing
Last week, we discussed why your brand’s Google My Business listing is a critical part of your SEO strategy. Google My Business is a completely free way for your business to enhance the way it will appear in search results…
6 Ways to Keep Your Digital Content Fresh
Last week, we talked about the importance of posting fresh content and the influential effect it can have on your brand’s search engine optimization efforts. Now that you know why posting fresh content to your digital assets is important, the…
8 Brands Capitalizing on Solar Eclipse Marketing
Millions of Americans will have the opportunity today to witness a celestial phenomenon that for many, will be a once-in-a-lifetime chance to get an ideal viewing of what happens when the moon passes in front of Earth’s sun—a total solar…