Thoughts & insights from McNutt & Partners.
Running a business, you may feel like your to-do list is never ending. Maintaining your storefront, product supply, employee well-being, and customer satisfaction is more than a full-time job. Did you know? Your social media pages require maintenance as well.…
Happy Halloween! It wouldn’t be the spookiest day of the year without an appropriately-themed blog topic from us here at McNutt & Partners. Social media shouldn’t be a scary place, but it can be! Here are a few times to…
Do you have a handle on social media? This question means more than just whether or not you grasp the concept. “Handles” are identifiers for your social media pages. Platforms like Twitter, Instagram and TikTok are known for handles. Recently,…
We talk frequently on this blog about various forms of digital advertising, including social media. Today we want to shift the focus to a more traditional—yet still effective—form of marketing: print media. Sometimes there is no substitute for having something…
Here’s an understatement: social media is fast paced. What was relevant yesterday is no longer relevant today, and what will be relevant tomorrow is likely something that hasn’t even happened yet. Keeping up with the pace of social media can…
Fall, winter, spring summer. We know them well. Did you know social media has seasons too? It’s true! Introducing the seasons of social media—and how you can implement them into your social strategy. Pre-fall It’s October, so we’ll start with…
Your logo is a tangible form of your brand identity. It’s there for people to recognize, connect with and remember. Sometimes clients come to us in need of a logo, and they have a library of ideas—about color, visual elements…
As your customers interact with your digital assets, you likely want to know a little about their activity on your pages—and where they are coming from. That’s where Google Analytics comes in. Google Analytics is a free platform that offers…
Setting up a social media page for your business is step one. But after that, you’ve got to let people know you’re there! Through their “suggested pages to follow” features, some social platforms help you out a little in that…
You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer…
Since it first hit our smartphones in 2010, Instagram has been known for its imagery. Cultivating perfectly-thought-out Instagram grids has been a goal for influencers, businesses and general Instagram user alike. During that time, many of us have discovered that…
Running a business is one thing. Cultivating a brand is another. Branding denotes your business’ personality. It’s a visual representation of who your business is and what it stands for. Whether you’re starting from scratch with a new business concept…