Thoughts & insights from McNutt & Partners.
Your website domain is a digital roadmap to your business. That being said, you want it to be simple, memorable and relevant. When choosing a domain for your new website or website refresh, you may already have something in mind…
Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…
When designing websites, every decision about “what goes where” is a strategic one. While you may think it’s just a matter of throwing copy and photos onto a website page, in reality good designers take multiple factors into account when…
You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…
Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…
The holiday season is a time to have fun. We like fun. That’s why we’ve made it an annual tradition to take some of our favorite holiday tunes and give them a marketing “twist.” In the past we’ve done “Deck…
While some of our clients tend to ramp their marketing down during the holidays, such is not the case in the world of retail. This season is the busiest time for the retail industry, which has its advantages and disadvantages…
Establishing a brand presence on social media is what we’re all about here at McNutt & Partners. But it often begs the question as to whether your brand can have social media without you using it personally. Is it possible…
When you hear the word “audit,” you may think about taxes and finances. But did you know that auditing applies to social media as well? A social media audit helps you assess the status of your social pages while pointing…
‘Tis the season! The season for what? That’s really up to you. For us, we fully embrace the end of the year as a time to reflect on the positives—a time to slow down and be happy for the people,…
We’ve talked before about tips for spotting a scam email. Another scammy concept we’ve been noticing lately has to do with spammers infiltrating our clients’ review pages. There are a few red flags to look for when picking out a…