Thoughts & insights from McNutt & Partners.
Anyone can slap some words on a page and call it a day, but depending on the platform where your writing will appear—and the audience you are writing for—structure makes a difference when producing effective copy. The case is no…
If you’re operating a business, you know how critical it is that you maintain a substantial digital identity—and if you don’t know that, then here’s your reminder. From grocery shopping to banking and everything in between, consumers are increasingly carrying…
Inspired by a desire to protect the rights of the working class more than a century after the founding of the United States, Labor Day gives the majority of Americans a much-needed respite from the eight/nine-to-five grind. Sure, it’s just…
Your brand’s blog serves a dual purpose—both to attract, inform and entertain your followers, and to drop points in your SEO bucket. But what happens when you notice a decline in your blog readership? Decreasing blog traffic can certainly pose…
Despite that it is sometimes considered a “dinosaur” of the digital world, email still plays a significant role in your brand’s ability to reach mass numbers of current and potential patrons. While you can send emails to as many people…
If you own a business, you may have struggled through the process of deciding what to call it. There’s a significant amount of pressure in coming up with a business name that people will not only remember, but that they…
It never hurt anyone to be organized. In WordPress, the content management system that McNutt & Partners uses to manage the content on our clients’ websites, organization comes in the form of categories. Categorizing your blog posts in WordPress is…
Though other social media giants like Twitter, Snapchat and YouTube have commanded the attention of the world in the past decade-plus, Facebook remains at the top of the social media social strata. Having a Facebook account to represent your brand…
If your brand is currently cultivating an Instagram account—great! Along with Facebook and YouTube, Instagram is among the top-used social media platforms in the world. Social media users respond better to images than text, and after all, Instagram is an…
Your website is a dynamic, ever-changing tool at your disposal that serves to let the world know about your brand—or at least it should be. If the content on your site is sitting stagnant and has been for some time,…
Having a stockpile of online customer reviews on your business benefits you in several ways—from revealing the positive interactions customers have had with you, to boosting your digital relevance in the eyes of Google and other search engines. Addressing less-than-ideal…
It’s that time of year again—when red, white and blue becomes our country’s dominant color scheme, when hot dog and burger buns appear in bins by the numbers in the front of grocery stores, and when we all become patriotic…