Thoughts & insights from McNutt & Partners.
You’ve heard of spring cleaning—the idea that the change of seasons is the ideal time to open the windows, let in the fresh air and sunlight and rid your home of all of the dust and debris that accumulated while…
Think about opening a book. What do you see? Large type? Small type? Line breaks? Huge paragraphs? Some of this probably sounds preferable over the rest. That’s because as human beings, we are inclined to favor what is easier and…
In the wide world of the internet, claiming ownership your online assets is critical in order for your business to appear reputable and legitimate to web users. It also maintains that your online assets are just that—yours—and that they cannot…
The average smartphone user checks his or her phone around 80 times per day, according to research. That equals once every 12 minutes! Surprising? Not really—because some people check their phones far more often than that. These handheld devices have…
Fun fact: Did you know that more than half of the McNutt & Partners team works remotely? In the arena of digital marketing, we’re lucky that most of our work can be performed just as effectively for our clients from…
Pinterest may not be a social media platform that you have yet tried for your brand marketing, but it might be one that can prove beneficial. Like Instagram, Pinterest is a highly visual platform; however, the text that accompanies those…
You’re scrolling through Instagram, and your scroll goes a little something like this: friend’s new baby, what friend had for lunch, birthday shout out, clothing ad, vacation photo, the same friend’s new baby in a different outfit…sound familiar? We’re human,…
As human beings, storytelling is inherent to our way of life. It is a phenomenon that has not only bonded us from generation to generation—dating back to cave paintings—but one that unites us across cultures. That being said, the way…
Trying to keep up with the latest social media lingo? One word that you may have heard floating around recently is “stories.” Social media stories are their own animal, but they are one that marketers should be paying increasing attention…
From altered Facebook algorithms affecting the current state of digital marketing to examining the evolution of the hashtag, 2018 has been a busy blog year for McNutt & Partners. This New Year’s Eve, we’re taking a look back into the…
Merry Christmas Eve! Along with the shopping, sweets-baking and (sometimes) snowing, another phenomenon that goes hand-in-hand with the holiday season is watching festive movies. Last week, we showcased the 10-most Googled holiday movies of all time. This week with Christmas…
Wrapping presents and baking sugar cookies—step aside. Watching holiday movies is a staple activity of the Christmas season—and with streaming services like Netflix and Hulu, binge-watching these Yuletide flicks is more accessible than ever. As Google is a measure of…