Thoughts & insights from McNutt & Partners.
They say that Memorial Day is the best time to buy a mattress. But how did the holiday, which started as a response to the Civil War, go from remembering fallen soldiers to reaping the benefits of retail sales? The…
Your clothes aren’t identifying with your desired self-image, your hair is falling in all the wrong ways, and you’re constantly questioning whether the vibes you are giving off are working in your favor. For a person, these may be signs…
As we seemingly live and breathe online, it’s no surprise that the world of all-things-digital is thriving. In fact, our time spent online increased by 20 percent in the past year, according to the study we are about to delve…
When our time is limited, we often look for the shortest route, not necessarily the most effective one. On social media, it can be tempting to craft a single message and blanket it across all of your social platforms. In…
Your time is precious. If you’re not doing one thing, your time could likely be spent better doing something else that’s either more productive—or more fun. As social media has become a main means of marketing to the masses, social…
We’ve all got big dreams. We dream about the fancy house we’ll live in one day, the trip around the world we’ll eventually take, and the heights we’ll ultimately reach in our careers. It’s a cliché that you’ve heard before,…
How many times have you seen ad agencies advertise that they can help you “develop a killer marketing strategy”? (For some reason, “killer” is a frequently-used adjective in this context, but moving on.) Hearing that you should have a marketing…
In 2019, we’re always searching. Searching for something to make for dinner tonight. Searching for a route to take on our next road trip. Searching for someone to call our significant other. With search engines like Google at our fingertips…
Holidays present the ideal opportunity for marketers to unite with consumers around a common date on the calendar. From the Fourth of July to Christmas, celebratory days are a gimme in the marketing world. There’s one holiday, however, that is…
The advancement of technology and enhanced communication go hand in hand. Once upon a time, designated messengers would travel via horseback on weeks-long journeys to deliver news from one party to another. Today, it’s as simple as picking up your…
Whether it is cultivating a social media presence or simply checking the weather in the mornings, almost everyone alive today is online in some form or fashion—and with everyone being on the internet, everyone has an opinion. If you are…
Our assigned generations serve to categorize us among others who have shared and continue to share the same cultural experiences that we have along the timeline of human existence. Right now on that timeline, we are watching Baby Boomers retire,…