Thoughts & insights from McNutt & Partners.
You’re walking down the sidewalk on your lunch hour and a familiar tune pops into your head. Did you hear it on the radio this morning? Was your co-worker singing it? Where did it come from? The fact is, you…
The internet can be a scary place. Among a web of unregulated content, you want your site to be as secure as possible. That’s where we come in—with the help of Cloudflare! Here’s a little more about why we use…
Nothing beats word-of-mouth when it comes to generating business leads. In the digital climate, word-of-mouth translates to online reviews. Statistics reveal that people are more likely to make a purchase when their fellow consumers have recommended a product or service.…
Since humans first started communicating with one another, the nature of language has always been determined by both ability and situational need. Ability, meaning the means through which people are able to communicate. Situational need, meaning the way humans communicate…
Whether we acknowledge it consciously or not, advertising is a phenomenon that is all around us—all the time. Driving to work, checking social media, watching TV—ads are everywhere in our daily lives. Though competition is stiff, there are some brands…
Outdoor advertising has gone hand-in-hand with capturing the attention of drivers for decades. Also called out-of-home advertising (OOH), this form of marketing to the masses involves conveying a message on a large scale—in this case specifically, we’re talking about billboards.…
Nearly all social media platforms offer some means of paying for posts to be seen beyond organic reach—and Facebook is no exception. If you’ve ever seen the “Boost” button to the bottom right of a Facebook post, that is one…
America’s holiday is just around the corner—and as we gear up for the Fourth, patriotic sentiments are in ample supply. From grills to guitars, America is a proud producer of many of the goods we use and consume on a…
In the vast chasm that is the internet, having your brand’s content seen is key—and not just seen, but seen by the right audience. Pay per click (PPC) advertising is a form of marketing where the marketer pays a specified…
A/B, B2C, 1-2-3---what does it all mean? Any industry jargon can leave a novice feeling like he or she just consumed a big, confusing helping of alphabet soup. But that’s OK. After all, if you’re not immersed in it every…
Flipping through a catalog for back-to-school clothes or checking the newspaper for the grocery store’s weekly specials are not only antiquated practices for many of us, but completely foreign for others. However, though digital marketing has become today’s standard, it…
Maintaining a blog not only provides value for your brand followers, but it is a means for creating content that will help both people and search engines find your brand among the vast frontier that is the internet. When optimized…