Thoughts & insights from McNutt & Partners.
With many instantaneous forms of digital communication at our disposal, some might speculate as to whether email is still a viable means of marketing. Our short answer—it is, and the potential ROI of email marketing supports that case. When starting…
Customer service is a universal concept. When you’re trying to get someone to hand you their money, it bodes well to be nice to them. Of course, that’s customer service at a very base level. It also involves cultivating an…
Social media is many things. A way for human beings to connect. A record of life events and activities. A platform for brand exposure. A network for ecommerce. As a marketer on social media, it’s important to not confine yourself…
Facebook ads are an effective way to get your content in front of more Facebook users than would likely see it with a solely “organic” post. In fact, depending on the status of your page, these ads are nearly a…
Need we say it again? Times have changed in 2020. Society is finding new ways to operate in nearly every capacity in an effort to curb a viral spread. Obviously, one of the most significant ways things have changed involves…
Blog writing serves a variety of purposes. A means of pushing fresh content out onto your digital platforms. A source of keywords to help attract people to your site. A cathartic outlet for all of those burning issues that occupy…
Remember when you played video games, and reaching a certain level or beating that one boss gave you special powers or abilities? It was a rewarding concept. The higher you go in the game, the more “rewards” you earn. When…
Some of us in the world are planners by nature, while others prefer to see where the wind takes them. In life, there’s something to be said for both sides of the coin; however, in the realm of social media,…
Your logo is a visual representation of your brand’s persona, acting as a means of association between consumers and your product or service. With such an important role to play, it’s critical that your logo always looks its best—whether it’s…
One of the most difficult parts about posting content to your social media pages on a consistent basis is coming up with ideas. Sure, a great idea may strike you here and there, but when it comes down to filling…
It’s been almost five months since restaurants and shops started shuttering their doors, face masks became the newest fashion accessory and hand sanitizer elevated to elite status, no longer an item that’s just casually passed on the shelves in Walmart.…
Maintaining consistency in your brand’s design instills a sense of comfort in your clientele. It makes you recognizable and trusted—both of which are critical qualities to generating and maintaining a following. One way to make sure that your design stays…