Thoughts & insights from McNutt & Partners.
Sometimes all you need is a sign. Well, take this as one! Owning and running a business is likely one of the busiest tasks a person could ever take on. When being engulfed in the day-to-day operations, sometimes delegating to…
Our tech-obsessed world waits for no one! When it’s time for technology to update, upgrade or up-and-get-replaced, it can feel like it happens without warning (and often does). As a business, staying on top of social media changes is important…
All blogs share certain characteristics. They are web-based. They (typically) include a combination of copy and graphics. They allow for multiple entries, most often organized in reverse-chronological order. Beyond these shared characteristics, there is infinite room to customize your blog…
By definition, “marketing” is the act of “promoting, selling and distributing a product or service,” according to Merriam-Webster. We tend to think of that process geared toward an audience of fresh faces who have never interacted with our brands before.…
With the meteoric rise of platforms like TikTok and the continued popularity of platforms like YouTube, it’s no secret that video is king in the digital world. Beyond the videos that pop up on our social networks manifests the concept…
Whether you know what it means in relation to social media or not, you’ve likely heard the term “influencer” floating around—in the news, in the workplace, or even in casual conversation. Now’s the time to iron out that definition, and…
Small businesses have the chance to make a big impact on social media. However, navigating these global platforms with literal billions of users can sometimes leave small business owners feeling, well, pretty small. A recent experience on Instagram had us…
Raise your hand if you’re a visual person! We ask for two reasons. For one, Instagram is a highly visual platform. Secondly, visual people tend to learn better with visual guides and examples. In our experience in managing our clients’…
Let’s be clear. We think social media is a must these days for Every. Type. Of. Business. There are some businesses, however, for which social media is not only a must, but the sole, main or most effective form of…
Sometimes they say a little goes a long way. Sometimes they also say, time is money. When it comes to the six-second YouTube ad, both are true. It’s possible to say a lot in six seconds, when you opt for…
How do you feel when you hear the word “blog”? Excited? Intrigued? Intimidated? Blogging has been on the map as an effective platform for creating digital content for some time now; however, every now and then it’s a good idea…
Where there is room for success and error, there is a gray area where myths thrive. It’s no different in the world of social media marketing. With every post, new user and timeline scroll, social media is evolving. While that…