Thoughts & insights from McNutt & Partners.
Also known as “split testing,” A/B testing is an evaluation strategy that can improve your digital marketing campaigns. If you want to drive customer engagement, improve your ROI and start conversations, keep reading to learn how this testing can benefit…
With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
There have been a lot of changes and uncertainty for some social media platforms. But what we know as of now is that Instagram is here to stay. So, if you rely on social media for your business, check out…
Email marketing remains one of the most effective tools for businesses to engage with their audience, drive conversions and boost sales. However, it takes more than simply sending newsletters. Let’s explore easy ways to create effective email marketing that will…
Did you receive an email from Meta about its new terms of service going into effect on January 1, 2025? If you have yet to read it—don’t worry—we are summing up exactly what you need to know about Meta’s new…
As the leaves change and the air turns crisp, November ushers in the spirit of Thanksgiving—a time for reflection, appreciation and connection. But how does this translate in business? Let’s explore the benefits of gratitude marketing and how it can…
Have you ever wanted to post more product photos or brand updates in a single Instagram post? Did you need more photo slots to make the perfectly curated photo dump? The wait is over! Instagram updates to 20 photo carousels…
It’s the 21st century—customers and clients want accessibility and 24/7 answers. Many businesses rely on chatbots to start conversations and provide efficient communication. But is it effective? Learn the pros and cons of chatbots now. What is a chatbot? First…
As the season starts winding down and people shift their focus from beach days to back-to-school preparations, it's the perfect time for business owners to review their current strategies and capitalize on the last days of summer. Review your current…
According to Statista, 8.4 billion digital voice assistants are in use worldwide. That’s more voice search devices in the world than there are people! This continuous rise of voice search optimization presents challenges and opportunities. Let’s take a look at…
In a world where AI is thriving, a good way to help your brand and message stand out boils down to one common theme: keep it human. With these five copywriting trends to know in 2024 in your wheelhouse, your…
Instagram is a powerful marketing tool for businesses, especially when it comes to expanding brand presence and reach. From showcasing products and services to interacting with audience members and potential clients, here is your complete guide to Instagram marketing. Instagram…